What We Do
We take care of strategy, design, advertising, websites, social media and production for our clients.
What we think
The digital social revolution brings with it a whole new way to absorb information and commercial messages. In a world with internet connections around the clock, where the information flow is enormous, we as individuals must select and deselect the services and products we want engage with. Therefore, it is extremely important to us as advertising communicators to be simple, relevant and emotionally engaging in our messages. We are driven by the conviction that a buying decision is always done with a strong emotional connection to the product or service. Sure, one can make rational concise buying decision about a one off offer but it is rare to return as a customer and be loyal to the brand if it does not feel right. The importance of feeling respect, love and empathy is crucial for a long term business. This is our conviction to all communication, regardless of what channel we use to reach people.
Deciding on a marketing communications strategy is one of the primary roles of the marketing manager and this process involves some key decisions about who the customer is, how to contact them, and what the message should be. These questions can be answered using Eufori´s workshop tool.
Ease of use is crucial to us. Its important to follow the pattern that people expect from a webpage so that people don´t lose interest or are driven away in frustration. To be truly effective the site must be responsive and seamlessly adapt to the appropriate viewing platform be it PC, mobile or tablet.
Graphic design is a collective name for the various components included in the packaging of the company’s products or services. The graphic design should be seen in light of its communicative value. A good graphic design has a simple symbolic language which the viewer can relate to and recognize.
We believe in utilising deep expertise in every respective discipline. That is why we have access to all the talent we need under one roof. In this way, we create efficiencies that save time and money for our clients.
We are driven by the conviction that a buying decision is always done with a strong emotional connection to the product or service. Sure, one can make rational concise buying decision about a one off offer but it is rare to return as a customer and be loyal to the brand if it does not feel right. The importance of feeling respect, love and empathy is crucial for a long term business.
How do you build a Social Media following for your company the right way? With so many social media sites cropping up, it’s easy to spread yourself too thin. When it was just Facebook and Twitter, things were a lot simpler. Now, however, LinkedIn, Tumblr, Pinterest, Google+ and lots of smaller-but-growing competitors are becoming popular. Where do you draw the line? You can only maintain an effective presence on so many platforms. Provide content but don’t oversell. Remember that people spend time on sites like Facebook mostly for socializing and entertainment. If your page and updates are mostly links to sales pages or simply telling everybody how great you are, they will quickly tire of it. But if you focus on delivering helpful and interesting content to your friends, fans and followers, they will be inspired to check out your products. It’s best to keep an informal, light approach to your posts. Posting useful information or links to helpful resources can give people a good reason to check out your pages or tweets. Even sharing some humorous images or videos that aren’t directly related to your business can be good for connecting with your audience. This doesn’t mean you should never talk about your business or toot your own horn. Make sure, however, that your main focus is on providing people with content they can use or will enjoy.